DTFC MASTER OVERVIEW

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The Call for Applications for Academic Year 2023/24 is closed.

The Professional Master Programme in Design and Technology for Fashion Communication aims to train professionals able to cross, in a virtuous and dynamic way, technological and humanistic knowledge fundamental to the design, enhancement and communication of brand identity and heritage for fashion companies and the Cultural and Creative Industries.

_{ADMISSION REQUIREMENTS}

First-cycle degree and/or second/single-cycle degree graduates with a keen interest in fashion communication. Young professionals interested in enhancing and updating their skills.

_{KNOWLEDGE & SKILLS}

In line with the three areas that characterize the programme (fashion, design, and communication technologies), at the end of the education path, participants will have: developed a solid culture of fashion and related research, production and communication processes; acquired a working design method capable of generating creative solutions in response to the constant evolutions of the market; formed skills in using applications for creative projects, crucial in the communication chain of the fashion product.

_{CAREER OPPORTUNITIES}

Students who have completed the DTFC Master can join companies, agencies, archives, trade fairs, trade associations and institutions in the Fashion System and Cultural and Creative Industries.

Among the main areas of employment:

• E-commerce
• Marketing & Digital Communication 
• Exhibitions & Events Organization
• Brand Management
• Visual Merchandising
• Heritage Management

TEACHING 

The DTFC Master is a full-time course lasting up to one year that, by combining different knowledge transfer methods and learning methodologies, aims to impart theoretical knowledge and practical training through 360 hours of lectures, 120 hours of workshops and 500 hours of in-company internship.

DIALOGUE WITH EXPERTS 

_FACULTY

Based on a dynamic-experiential learning approach and guided by lecturers with several academic or professional profiles, the didactic path will lead students to measure themselves with projects in tune with the needs of fashion companies. Among the teachers are Fashion Editors, Fashion Heritage Experts, Trendwatchers, Product Managers, Web Marketers and Interactive Designers, Design Merchandising Directors, Marketing Managers, Brand Managers, WW Communications Directors, and Museum and Fashion Archives Directors.

_{MANAGERIAL GUEST SPEAKERS}

Lecturer-led classes are accompanied by several talks by managerial guest speakers who analyse real case studies and share their expertise. Among past guest speakers: Rita Airaghi - FONDAZIONE GIANFRANCO FERRÉ / Federico Bertini - AEFFE / Andrea Canè - WOOLRICH / Ildo Damiano - GRAZIA MAGAZINE / Federica Fornaciari - MAX MARA / Melodie Leung - STUDIO ZAHA HADID / Antonio Masciariello - VERSACE / Leonardo Pucci - CHRISTIAN DIOR HAUTE COUTURE / Carlo Ratti - CARLO RATTI ASSOCIATI / Alessandro Sicoli - MOSCHINO / Andrea Signori - GALLERY HOLDING / Claudia Sobrero - NEIL BARRETT / Alessio Vannetti - GUCCI

COMPANY VISITS

A company visit is an excellent opportunity to learn about a company and to experience its vision firsthand. Beyond a simple tour, students can learn relevant information by interacting directly with employees. In the past, DTFC Masters students had the opportunity to visit several companies, including the corporate archives and museums of Gucci, Armani, Ferragamo and Gianfranco Ferré.

PARTNERSHIP WITH COMPANIES AND ARCHIVES

The DTFC Master strives to update its training offer in line with the needs of the fashion system, coming into direct contact with its excellence.

ANALYZING BUSINESS CASES: Students on the 3rd and 4th edition had the opportunity to get up close to the Woolrich business case. This brand has written the history of outdoor clothing with timeless products that have always been synonymous with technological innovation and quality. The partnership included meetings with company representatives and the joint organisation of a workshop. The aim was to ensure that the study programme aligned with the market needs.

EXHIBITING FASHION ARCHIVES: The exhibitions designed by the DTFC Master's students during the "Out of the Archives" workshop aim to stage the fashion archive through paths in which the present and the past enter into dialogue and encourage reflection on the heritage. Indeed, the archive is seen as both a place of preservation and a space capable of generating new ideas for creating future fashion collections. In this way, these fashion exhibitions become a pretext for narrating a new approach to design. The workshop was developed in partnership with the Archivi di Ricerca Mazzini and the Textile Design Archive of the F.FRI. It also involved corporate archives such as Woolrich and the Aeffe Group.

TEACHING LOCATION

The Professional Master in Design and Technology for Fashion Communication results from an agreement signed between the University of Bologna and the Fondazione Fashion Research Italy (F.FRI) to implement research, training and career guidance initiatives related to fashion, design and cultural and creative industries.

The Master's lessons will take place in the multimedia classrooms of F.FRI, founded in Bologna in 2015 by Cav. Alberto Masotti with the aim of enhancing the cultural heritage of Italian fashion and supporting the sector's manufacturers on their evolutionary path towards Industry 4.0.

FIND OUT HOW TO ENROL FOR THE DTFC MASTER

The Call for Applications for A.Y. 2023/24 is closed

The programme lasts for a year, classroom training is delivered in English, awards 60 CFU credits and aims the following learning outcomes: to train experts and operators in the Italian Fashion sector, in order to provide them with the tools to act in the phases of pre and post production of the Italian Fashion system.